SwervePoint Moves in Right Direction
July 02, 2008
Savvy products merchandiser offers innovative ideas for businesses
By Jeanie Casison
Flipping through a new edition of "Fresh Book" reveals fantastic finds that stray from the standard promotional product offerings of ubiquitous pens and coffee mugs. Instead, one encounters a selection of coveted brands and trend-relevant merchandise including a fashionable Russell + Hazel Audrey Expanding Five-file Tote, cool desk accessories such as green and pink zebra print folders and other fun items. The colorful "magalog" collection comes courtesy of SwervePoint, an innovative communications merchandise firm in Danvers, Massachusetts that delivers stylish solutions to event and incentive planners.
Credit the novel approach of SwervePoint Founder and Principal of Sales and Client Services, Juli Sinnett to infusing inspiration and energy in corporate campaigns. "Our core customers are meeting and event planners, who we work with on incentive trips, President's Clubs, Board of Director meetings and more," Sinnett says. "Our job is to help planners surprise and delight with fresh and fun merchandise. We take our inspiration from great retailers like Crate and Barrel, Target and others who have made a commitment to being fresh. We strive to keep everything fresh, clean and simple."
Sticking to the original mission of making "promotional products more purposeful and the customer's experience more enjoyable," Sinnett and her team have successfully merged merchandising, design and brands in programs for Blue Cross Blue Shield, Fidelity Investments, Liberty Mutual, NASCAR, Siemens, among other organizations.
In addition to Fresh Book and a newly re-launched website, SwervePoint offers other trend webinars and integrated promotional product programs. StyleShop, a dedicated online site features gizmos, gadgets and gifts for incentive programs, events, meetings, tradeshows and promotions, while The Sturdy Dozen free monthly email newsletter gives buyers the buzz on what's hot in the merchandise marketplace.
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