The Truth About Creating Brands People Love November 28, 2008 Discover the Secrets of Creating and Growing World-Class Brands (FT Press; $18.99)
Crack the code of branding and discover what consumers are looking for. Leading brand experts, Brian D. Till and Donna Heckler, bring 51 of their critical principles for successful branding in The Truth About Creating Brands People Love.
Through case studies of companies and detailed examples of successful brands, the authors provide an informative and practical read on how to define brand promises and create a powerful message through brands that will resonate within consumers. Till and Heckler suggest keeping brands simple and consistent.
With the influx of information and the floodgates of competition, it's important to be clear and concise. At the same time, the authors emphasize the need to for a deeper connection with customers; brands should not only be practical, but purposeful.
Get in step with consumer needs and learn how to best cater your brands to their hearts with The Truth About Creating Brands People Love.
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