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 | Principles of Persuasion
Whether you're conducting a one-on-one interview, motivating your sales team or delivering a keynote address, your success as a leader is defined by your ability to persuade with clarity and passion.
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The Way I See It: Getting CMOs to Step Up
Here's a decidedly sobering fact to ponder: Chief marketing officers have the shortest tenure of any business executive. And with a recession in full force, marketers now need to prove themselves to the CEO and to the board more than ever before.
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| SALES & MARKETING STRATEGY |
Is E-mail Hiding Your Personality?
You know that it's your personality and message that distinguish you on the phone. But, when you write, you have to be really careful that the words you choose let your personality shine through.
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The Fourth-Quarter Fix for Frantic Sales Managers
Anxious about making your sales numbers before the end of 2008? Don't be. Sales strategy and peak performance expert George Ludwig lays out some strategies for helping your team hit your revenue goals before the clock runs down.
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| MANAGEMENT |
Be a Well-Loved Boss in 2009
If you're a manager, supervisor, department head, senior executive or business owner, it's more important to be respected than to be loved. But here's a secret: You can be both.
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Thought Leadership Is a Company Attitude
It's essential for companies and organizations adopting a thought leadership strategy in their business communications to have an attitude—and an agreement—that there's a lot more to discuss than just the product or service that's driving revenue.
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10 Roadblocks to Effective Workplace Listening
In the workplace, you'll earn the respect and trust of coworkers if you have a well-developed ability to really listen to others when they speak—and respond in a way that shows you heard, care and fully understand.
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| MEETINGS & TRAVEL |
Getting Business from Educational Seminars
Do you host educational seminars and often wonder why you don't get the results you want from the effort? To really get results from these events, you need to be very clear about what return you want.
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| TRAINING |
Body of Knowledge—Needed to Use the Phone?
They can't see you on that sales call, so does it matter that you're scowling, slouching, or maybe even making funny expressions? Maybe—if body language really matters when talking on the telephone.
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| TECHNOLOGY |
Seeking Out Virtual Watercoolers
Why is it that Google and Facebook work online, but sales professionals revert to scuttlebutt to uncover information that, in all likelihood, has been stored on an in-company portal for their benefit?
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Debilitating Demo Diseases
Here is a compendium of debilitating demo diseases that commonly afflict sales, presales and marketing teams when preparing for and presenting demos.
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Pulse on Gift Cards
December 30, 2008 Archstone Consulting survey reveals the top trends from the holidays.
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| Training ROI: Attaching a Dollar Figure to Moving Training Online
Jan. 21 -
Jan. 21, 2009
Online
Join Training Magazine on Wednesday, January 21st at 2PM EST to hear Roger Courville, founder of the 1080 Group, discuss the key benefits of moving training online, including attaching a dollar figure to your return on investment. Learn how to understand the value created through effective training, measure online training effectiveness and quantify the economic impact of online training.
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| Training 2009 Conference & Expo
Feb. 09 -
Feb. 11, 2009
Georgia World Congress Center
Atlanta, GA
It's time to set your sights on Atlanta, GA, February 9-11, 2009 for Training 2009 Conference & Expo. As the source for professional development, this year's conference promises all of the in-depth content and practical insights you've come to expect from Training magazine…and much more.
In addition, Training magazine is proud to present participant-centered training guru Bob Pike's Creative Training Techniques conference-within-a-conference (one of the best train-the-trainer resources available anywhere), training evaluation authorities Don and Jim Kirkpatrick's Evaluation Summit, and cutting-edge researcher Tony O'Driscoll's Get a Second Life: Learning in Virtual Environments Summit.
Want more? This year's Expo floor will show you the best tools for the solutions you need this year (and the next). Plus, experiment and learn in the Expo Learning Trends Lab (with 3D virtual learning, rapid development tools, mobile learning, games and simulations, rapid authoring tools, and Web 2.0) and be an active networker, creative collaborator, and knowledge sharer when you join your Expo Connector and games-for-learning guru, Thiagi, for high-involvement games and activities (and prizes).
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